Financial Promoter Awards USA 2027
Thursday, June 17, 2027 The Marquee Astoria, New York
The awards for the people, teams and agencies behind the best marketing in US financial services are back in New York for a second year.
Entries close April 5, 2027
- Gala dinner
- June 17, 2027
- Venue
- The Marquee Astoria, New York
- Awards
- 24 across in-house, agency and platinum
- Entries
- Open until April 5, 2027
Key dates
- November 1, 2026Entries open
- April 5, 2027Entries close
- April 12 to 16, 2027Judging
- April 19, 2027Shortlist announced
- June 17, 2027Results and gala dinner
Marketing that moves financial services
The Financial Promoter Awards USA recognize the individuals, teams and agencies redefining marketing excellence across financial services in the United States. From banking and investment to crypto, retirement, payments and insurance, they honor the strategists and storytellers behind innovation, brand leadership and measurable commercial impact.
The first US awards were held at Bohemian National Hall in Manhattan in June 2026, when 24 winners included Mastercard, Schroders, Capital One, IFM Investors, Beazley, BlackRock, PensionBee, American Express and Wells Fargo.
In 2027 the black-tie gala dinner moves to The Marquee Astoria. Entering is a way to benchmark your work against the best in the industry, and a shortlist place puts your name in front of the people who lead it.
- Asset and wealth management
- Banking and lending
- Payments
- Crypto and fintech
- Insurance and reinsurance
- Retirement
- Securities and asset servicing
- PR, brand, digital and marketing agencies
The 2027 categories
Twenty-three categories are open for entry, for in-house marketers and teams, for campaigns and for agencies. A twenty-fourth award, Outstanding Achievement, is chosen by the judges.
Marketer of the Year
In-house individuals, by sector. Scored out of 100.
- Bank & Payments Marketer of the Year
- Investment Marketer of the Year
- Crypto Marketer of the Year
- (Re)insurance Marketer of the Year
- Retirement Marketer of the Year
Marketing Team of the Year
In-house teams, by sector. Scored out of 100.
- Bank & Payments Marketing Team of the Year
- Investment Marketing Team of the Year
- Crypto Marketing Team of the Year
- (Re)insurance Marketing Team of the Year
- Retirement Marketing Team of the Year
Agency awards
Agencies working in financial services. Scored out of 80.
- PR Agency of the Year
- Digital Agency of the Year
- Brand Agency of the Year
Campaigns and initiatives
Campaigns and initiatives by in-house teams. Scored out of 70.
- Marketing Campaign of the Year
- Content Campaign of the Year
- Digital Campaign of the Year
- PR Campaign of the Year
- Brand Initiative of the Year
- Sponsorship Initiative of the Year
- Event-led Initiative of the Year
Platinum awards
The headline awards of the night.
- Financial Promoter of the Year Scored out of 80
- Young Financial Promoter of the Year Scored out of 60
- In-house Team of the Year Scored out of 90
- Outstanding Achievement Chosen by the judges, not open for entry
Entry fees
- Single entry$200
- Unlimited entries$600
How entries are judged
Every entry is scored by an independent panel of senior marketers and agency leaders. Each category group has its own set of criteria, and judges give a mark from 1 to 10 against each one, so you can see exactly what a winning entry needs to show before you start writing.
Judging runs from April 12 to 16, 2027, and the shortlist is announced on April 19. The 2027 judging panel will be announced here.
Entry guidance and judging rubricThe full criteria for every category, with the judges' scoring notesWhat judges look for in a Marketer of the Year
Ten criteria, ten marks each. Other categories have their own criteria in the guidance.
- Translating organizational objectives
- Financial awareness
- Audience familiarity and focus
- Creativity and flair
- Consideration for chosen channels
- Delivery capability
- Innovation and technology
- Leadership
- Return on investment
- Independent validation
Put your brand in front of the industry's marketing leaders
The awards bring more than 200 marketing professionals from the world's largest financial brands into one room: chief marketing officers, heads of brand and communications, and the budget holders on their teams. Sponsors meet them from the best seats in the house.
Own a category
Your logo on every asset for the category, in print and online, and on stage as it is presented. You hand the trophy to the winner.
Sit on the judging panel
Category sponsors take a seat on the panel for their category, reading the year's strongest work alongside senior marketers.
Host your clients
Half and full tables at the gala dinner, with a sparkling reception, a three course meal and the party afterwards.
Sponsorship packages
Choose a package, or build your own from the individual opportunities below. For anything more unusual, the commercial team will price it for you.
Bronze
- 5 tickets to the gala dinner, presentation and after-party (half table)
- Welcome sparkling reception
- Three course meal with tea and coffee
- Beer, wine and soft drinks from dinner to dancing
- 1 branded category sponsorship
- 1 seat on the judging panel
- Branding in the event program
Package total$8,400
Silver
- 5 tickets to the gala dinner, presentation and after-party (half table)
- Welcome sparkling reception
- Three course meal with tea and coffee
- Beer, wine and soft drinks from dinner to dancing
- Advertising in one print edition of Financial Promoter
- 1 branded category sponsorship
- 1 seat on the judging panel
- Branding in the event program
Package total$10,500
Gold
- 10 tickets to the gala dinner, presentation and after-party (full table)
- Branded welcome table for your guests at the sparkling reception
- Three course meal with tea and coffee
- Beer, wine and soft drinks from dinner to dancing
- VIP designer gift for every ticketholder
- Advertising in one print edition of Financial Promoter
- Banner advertising on Financial Promoter Online for one month
- Sponsorship announced on FP social channels and newsletter
- 1 branded category sponsorship
- 2 seats on the judging panel
- Branding in the event program
Package total$14,000
Platinum
- 10 tickets to the gala dinner, presentation and after-party (full table)
- Main sponsor of the welcome sparkling reception
- Three course meal with tea and coffee
- Beer, wine and soft drinks from dinner to dancing
- VIP designer gift for every ticketholder
- Branding on the main hall video screens all evening
- Advertising in two print editions of Financial Promoter
- Banner advertising on Financial Promoter Online for three months
- Sponsorship announced on FP social channels and newsletter
- 2 branded category sponsorships
- 2 seats on the judging panel
- Branding in the event program
Package total$20,000
Individual opportunities
Category sponsorship includes a social media announcement, your logo on all category assets, stage branding, the chance to present the award, and one seat on the judging panel for your category.
A program partnership combines positions across FP Live! and the FP Awards in London and New York throughout 2027.
- Category sponsorship, core category$2,100
- Category sponsorship, platinum category$3,500
- Signature gift sponsorA branded gift and personal note at every guest's seat$7,000
- Entertainment sponsorshipYour branding throughout the DJ set at the after-party$2,800
- Event program sponsorshipThe cover and a dedicated advert in the printed program at every seat$1,400
Category sponsors in 2026
APCO, Tabb Forum, Capital Pioneer, APS Group, Alpha Agency, VI Marketing & Branding, Financial Narrative, Adclear, Alestra Marketing, Synonymous Sport, Fable Financial Films, NYWICI and Rhotic Media.
New York, June 18, 2026
The financial marketing community gathered at Bohemian National Hall in Manhattan for a black-tie dinner, 24 awards and a night of celebration. Ken Poliziani of PGIM was named Financial Promoter of the Year.
All 24 winners from 2026
In-house awards
Bank & Payments Marketer of the YearRustom Dastoor, Mastercard
Investment Marketer of the YearBeth Saint, Schroders
Crypto Marketer of the YearRachael Powlesland, Kula
(Re)insurance Marketer of the YearJohn Flannery, Vantage Risk
Retirement Marketer of the YearAaron Tabela, JP Morgan Asset Management
Bank/Payments Marketing Team of the YearCapital One
Investment Marketing Team of the YearIFM Investors
Crypto Marketing Team of the YearKula
(Re)insurance Marketing Team of the YearBeazley
Retirement Marketing Team of the YearBlackRock
Content Campaign of the YearIFM Investors
Marketing Campaign of the YearBeazley
Digital Campaign of the YearPensionBee
PR Campaign of the YearAmerican Express
Sponsorship Initiative of the YearWells Fargo
Event-led Initiative of the YearVettaFi
Brand Initiative of the YearPensionBee. Highly commended: Wells Fargo
Agency awards
Digital Agency of the YearForefront Communications
PR Agency of the YearChannel V Media. Highly commended: Forefront Communications
Brand Agency of the YearAlpha Agency. Highly commended: Lippincott
Platinum awards
Financial Promoter of the YearKen Poliziani, PGIM
Young FP of the YearJacqueline Gissi, Broadridge
In-house Team of the YearVettaFi
Outstanding AchievementAMINA Group
The Marquee Astoria, New York
The 2027 gala dinner takes place at The Marquee Astoria in Astoria, Queens. Tickets and tables are not on sale yet. Tell the events team you are interested and they will let you know as soon as they are.
- Date
- Thursday, June 17, 2027
- Address
- The Marquee Astoria
25-22 Astoria Blvd
Astoria, NY 11102 - Dress code
- Black tie
Enter, attend or partner with us
For award entries, tickets and tables, or sponsorship, talk to the team at Rhotic Media, publisher of Financial Promoter.
Seiya Hill-Cottingham
Commercial Manager, sponsorship
seiya.hill.cottingham@rhoticmedia.com +44 (0)7936 646978